Interopoerability Campaign – Old State House Invite

This direct mailer was an invitation to an exclusive dinner for decision maker clients of Liason at Boston's oldest building, the Old State House. It included variable data technology so each piece was personalized for the recipient. The white ink on the brown textured substrate made the piece really stand out. The client was hoping for 20 RSVP's and ended up with 125!

Boston Invite